From 2002 to 2007, I trained in Pediatrics in NYC and Preventive Medicine at Johns Hopkins. But everything changed when, on June 29, 2007, the iPhone was released. June 30th was the last day of my residency. So I started the world’s first house call practice powered by my new iPhone in Williamsburg, Brooklyn. The practice went viral and I got 7 million hits on my site in the first month. That unlocked my entire career going forward:

Sherpaa is credited with ideating and pioneering the concept of Virtual Primary Care, a term that is now ubiquitous in the industry. Prior to Sherpaa, telehealth was synonymous with transactional video visits between random doctors and random patients. Sherpaa was the first entirely online primary care practice that enabled consistent doctor-patient relationships.

At Crossover, I architected the development of their new platform and led the efforts to transition their care model from their traditional entirely in-person care delivery model to their current hybrid “online first, supplemented by in-person” model.

I started with one patient in Brooklyn and, 12 years later, developed the skill set to architect platforms and care models for hundreds of thousands of patients and 700+ clinicians caring for employees of Apple, Microsoft, Facebook, Amazon, and many other Fortune 500 companies.

I’ve always thought about how healthcare delivery can be unlocked by new technologies. Because of that, I’ve been fortunate enough to pioneer entirely new care models the world has never seen before.

Because of my experience, I’m a rare breed who serves as both clinician, entrepreneur, and head of product who considers “product” to be classic Service Design, which is the combination of:

  • People (doctors and patients)
  • Props (tech and physical spaces)
  • Processes (how things get done)