The Healthcare Brand

What do people think of when they think of healthcare? Expensive, inconvenient, purposefully opaque, out of touch, technologically awkward, confusing, patriarchal, bankrupting our nation, messy, …and the list goes on. However, when you need complex care, and we save your life, we redeem ourselves. Because typically, when we do save your life, you burn through your deductible in the ambulance ride to the ER. Then, … Continue reading The Healthcare Brand