Telehealth vs. Direct Primary Care vs. Virtual Primary Care

If you’re a broker, benefits consultant, or independent TPA, it’s important to understand your clients’ options for increasing healthcare access for employees. Accessing healthcare appropriately and cost-effectively is wildly difficult for people. They’re sick or hurt and scared. Changing behavior so people use healthcare intelligently isn’t easy, especially when people think they need a doctor fast and default to the ER or urgent care center … Continue reading Telehealth vs. Direct Primary Care vs. Virtual Primary Care

What do doctors of the future want?

When I designed Sherpaa over 6 years ago, I wanted to create a new life for doctors. Even though all of our doctors are employed by Sherpaa, I’ve always viewed them as Sherpaa’s customers just as much as I think of our patients as customers. If you don’t have happy doctors, you can’t have happy patients. It’s that simple. So, with that in mind, we … Continue reading What do doctors of the future want?

The Illusion of Free is Killing Us

If you ask someone who gets their insurance through their employer how much they pay for health insurance, most people say they do not know. They sign up for a plan upon open enrollment and they never see the money taken out of their paychecks. However, the average employer-sponsored health insurance premium for a family in 2017 is $18,764. Then, ask people how much it … Continue reading The Illusion of Free is Killing Us

The Dreaded Primary Care Department

Over the last 6 years, I’ve met with 20 or so hospital systems and their executive teams to talk about Sherpaa. Here’s how it works: An innovator finds me A passionate innovative type (Chief of Innovation or some flavor of the sort) within the organization hears about Sherpaa and reaches out to me to learn more and, eventually, they arrange a meeting with the entire executive … Continue reading The Dreaded Primary Care Department

The most disruptive concept in healthcare

When you have an ongoing relationship with a doctor, even if it’s an exclusively online one, and when that doctor can order lab or imaging tests to confirm suspicions, 70% of issues can be solved without an in-person visit. However, 30% of issues need, at one point*, an in-person visit. Of those referred cases, 55% are referred to a specialist, 30% to an urgent care … Continue reading The most disruptive concept in healthcare

Acquiring new patients: Insights from the last 10 years of building physical and online practices

In 2007, I started my first practice, simply called jayparkinsonmd.com soon after finishing my last residency at Johns Hopkins. It was a website telling the world who I am and what I offered. I didn’t have a physical store front practice. It was entirely virtual and I saw patients via house calls. Here’s how it worked: People would navigate to my site, read up on … Continue reading Acquiring new patients: Insights from the last 10 years of building physical and online practices