And now for something completely different…


I’m very excited to announce that as of today I have joined the team at Sherpaa as their new Vice President of Sales and Corporate Development.  I’ve known Jay Parkinson for a few years (we met on tumblr!) and he and his co-founder, Cheryl Swirnow, asked me to be a Sherpaa advisor last year.  I immediately fell in love with Sherpaa and their mission.  In October I started to do some hands-on consulting for them; one thing led to another and here we are.

When Jay and Cheryl first described the company to me many months ago I knew Sherpaa was going to be an important and massive business.  Given what they and their team have achieved over the past year they are well on their way.  I could not be more excited and honored to be joining this team.

I’ve worked in advertising sales for 16 years – my entire career up until now.  My first job was as a sales assistant at Details magazine in 1997.  The advertising industry has been good to me and I’ve enjoyed being part of it.  I’ve worked for some great companies (Conde Nast, Disney, Time Warner) and running sales at Blip for four years was an amazing experience.  But I’ve also watched as the ad business has changed.  And not always in positive ways.  It’s not so much the change from when I started to today but recent change over the past couple of years.  That’s fodder for a different post.

Today begins a new adventure.  Health care is broken.  Sherpaa has figured out how to make health care work again, for both you and your company.

You can read more about Sherpaa herehere and here.  And if you’re interested in seeing how Sherpaa can work for you drop me a note on tumblr or at

I couldn’t be more excited to have Evan on board at Sherpaa. My job as CEO is to hire the most talented team imaginable. Evan completes the picture. You can’t get any more talented than Cheryl, my co-founder and COO. And now Evan, with 17 years of experience building and leading enterprise sales teams. Sherpaa now has the trifecta— health insurance, doctors, and sales. So damn exciting. Welcome, Evan.