My friend Amit Gupta founded my favorite photography site Photojojo. A few weeks ago, he was diagnosed with leukemia. Amit is one of the nicest, most genuine, most creative people you could ever meet. Prior to founding the awesome Photojojo, he also co-founded Jelly in 2006 in NYC, a coworking community, that’s now spread to 60 cities across the world and helped spark the coworking revolution. It looks like Amit will need a bone marrow transplant quite soon. We can help him with that.

Unlike blood transfusions, finding a genetic match for bone marrow that his body will accept is no easy task. The national bone marrow registry has 9.5 million records on file, yet the chances of someone from South Asian descent of finding a match are only 1 in 20,000.

This is where we come in. We’re going to destroy those odds.

How? By finding and registering as many people of South Asian descent as we possibly can.

Tests are easy– a simple swab of the cheek. If someone is determined to be a match, that person would have to be willing to undergo an outpatient procedure. It’s not a fun procedure, but it’s not dangerous either. And doing it could save a life.

That’s why, starting now, we are encouraging anyone of South Asian descent between the ages of 18 to 60 to take a test to see if you’re a match. 

You can register online for your test, or, if you’re in New York, you can join us Friday, October 14th, for a special party we are throwing to rally support.

We’ll have test kits on hand at the party, as well as music, booze, and maybe even a photo booth. It will, for the first time, combine a House 2.0-style party with a New Work City-style party, and if you’ve ever been to either, you know they are always something special.

Please spread the word and please do everything you can to help Amit beat leukemia. He’s a superstar.

Thank you Tony.