huge opportunity RT @nickbilton: Your next phone will have more sensors, heart monitors & perspiration detectors for mood

And, then, after about a week or two of viewing yet another stream of data coming at you, the novelty will wear off and you’ll go back to your normal routine.

Data doesn’t change behavior. If it did, Apple would be advertising the iPhone to us with stats about how the iPhone increases our productivity by 22% and our love life by 34%.

Inspiration changes behavior. The brands and concepts that inspire us to pursue health and “the good life” give us a vision of what we should be doing and what we want to be. Think Jamie Oliver, Rapha, The Brooklyn Kitchen, Jack Lalanne, etc.

They don’t use numbers. They use inspiration.

See also.