One third of all vegetables consumed in the United States come from just three sources: french fries, potato chips, and iceberg lettuce…

People think that cost is a barrier to eating fresh fruits and vegetables. However, from a study done in 1999 by the USDA:

“They recorded the cost of more than fifty commonly consumed fruits and vegetables, accounted for waste, and figured out the actual cost per serving. Their stunning conclusion: you can eat the full daily complement of servings recommended at that time– three fruits and four vegetables– for just 64 cents (in 1999 dollars). 

How you ask could this be remotely possible? The answer: portion size. They counted servings by USDA standards, and you can get a lot of half-cup servings out of a pound of fruits or vegetables.

from Marion Nestle’s book, What to Eat. I highly recommend it.

And the photo is from my new tumblr, Wild Food!, photos of growing food since most people have no idea what their food looks like prior to the supermarket.


1940: Children gathering potatoes on a large farm (by The Library of Congress)