We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience.
This is pretty sick though. We are moving ever closer to the society envisioned by WALL-E. Liquified food. Dumb, fat humans marching towards our extinction with a 40 oz. Slurpee and a straw. Terrific.
I’ll plagiarize Michael Pollan here…“Don’t eat anything your great-grandmother wouldn’t recognize as food.”
This is all part of our stockholder enslavement. Food companies need to grow. And they’re genius marketers. So of course our waistlines will grow in parallel with food company revenues. For the sake of our health, we must consciously fight a consumption-obsessed environment so heavily armed against us. Conscientiousness is the new black.