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Jay Parkinson MD, MPH

Founder & CEO, Sherpaa

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Intentionally inefficient cigarette packaging concept

Erik Askin recently published “Designed to Annoy: A theoretical look at designing inefficient packaging”, a thoughtful twist on the ubiquitous cigarette package. The idea of making something harder to use to encourage a user to rethink their consumption is poignant.

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Jay Parkinson, MD, MPHJuly 27, 2010April 19, 2017

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