Take what you need, leave your fair share.
Panera Bread Co. is asking customers at a new restaurant to pay what they want.
The national bakery and restaurant chain launched a new nonprofit store here this week that has the same menu as its other 1,400 locations. But the prices are a little different – there aren’t any. Customers are told to donate what they want for a meal, whether it’s the full suggested price, a penny or $100.
The pilot restaurant is run by a nonprofit foundation. If it can sustain itself financially, Panera will expand the model around the country within months.
This should be interesting…