I met Andrew Kassoy, a co-founder of B Corporation for breakfast in Soho this morning. They’re doing really good things:
What are B Corporations?
B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corporations are unlike traditional responsible businesses because they:
- Meet comprehensive and transparent social and environmental performance standards.
- Institutionalize stakeholder interests.
- Build collective voice through the power of a unifying brand.
It’s sort of like LEED Certification but for companies. For any of you small business owners out there, I highly recommend pursuing certification. We, as a culture, are getting more and more socially conscious and looking for brands and companies that act responsibly and care about social and financial justice. This is one solid step toward taking a stand.