I’ve talked to many boardrooms about awesomeness.

Beancounters feel challenged and threatened by it, because it feels fuzzy and imprecise.

Yet, it’s anything but.

Gen M knows “awesomeness” when we see it — that’s why its part of our vernacular.

It’s a precise concept, with meaning, depth, and resonance.

The Awesomeness Manifesto – Umair Haque – HarvardBusiness.org

Have to agree there.  Many (previously uncapitalized) attributes are nominally “fuzzy” but will be accountable in short order…

(via ethanb)