I’ve talked to many boardrooms about awesomeness.
Beancounters feel challenged and threatened by it, because it feels fuzzy and imprecise.
Yet, it’s anything but.
Gen M knows “awesomeness” when we see it — that’s why its part of our vernacular.
It’s a precise concept, with meaning, depth, and resonance.
Have to agree there. Many (previously uncapitalized) attributes are nominally “fuzzy” but will be accountable in short order…