Doctors should be this easy to find. With info on their licenses, board certifications, privileges, etc.

Screen grab via Boing Boing

When patients are customers, they are this easy to find. When insurance companies are the customers, doctors have little need to be found, transparent, or informative. As they are building their practice for the first few years doctors need to be found. Once they hit the tipping point, the patient fails to be the customer and the customer becomes the faceless entity that pays the bills– the insurance companies.

If only doctors were as easy to find as pot in California…