Public Service Announcements are all pretty much laughable. Healthcare simply can’t be made cool. And it starts in 8th grade health class with those horrible “How Babies are Made” videos.
This Gawker post is probably the closest thing to the perfect PSA. It’s highly targeted at a specific population of readers (who may or may not do coke right?), written by a peer, and talks about how deadly coke is, while at the same time making a bit of a joke out of the fact that when you buy drugs from some dude off the street, you have no goddamn clue what you’re putting in your body.
If there’s one thing the FDA does damn well, it’s making sure you know exactly what you’re putting in your body damn near 100% of the time.
Of course, coke dealers have no interest in killing off their clients. But when that coke changes hands 5 or 6 times and originates from some gang in Colombia or Mexico that has no qualms about killing…well, you just have to consider that before you put shit in your body.