There are some customers which we choose not to serve. We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that.
Genius. The most important part of a business is deciding who aren’t your customers…I love that dude.
Steve Jobs talking about Netbooks on the most recent AAPL earnings call
Apple F4Q08 (Qtr End 9/27/08) Earnings Call Transcript – Seeking Alpha