Noah Kalina and Seed Magazine – Shoot The Blog

(via noahkalina)

Noah is one of my best friends.  You should see his photo series he did for Seed Magazine of research labs at night.  The cover photo is absolutely amazing…

Noah is this and this guy.

We’re in the process of creating the advertising for Hello Health.  He’s going to be shooting Sean and myself and six of my patients tomorrow night for and the posters that are going to be up all over Williamsburg.  You’ve never seen a doctor’s practice like Hello Health.  I promise.

Noah Kalina and Seed Magazine – Shoot The Blog

Zappos hires robots to take over inventory floor

I’m a huge fan of Zappos.

I still have no idea why this sort of thing has not been implemented in the online pharmacy era with pre-packaged medications.  Unfortunately, laws exist prohibiting this sort of activity with the assumption that this technology isn’t an alternative to real human pharmacists.  I’m sure the error rate of Amazon and Zappos fulfillment is much, much less than the 100 steps between a doctor’s handwritten prescription and the patient’s mouth.

Zappos hires robots to take over inventory floor

Good Experience: Richard Serra and experience design

Serra describes in the interview how he reverses the traditional subject-object relationship in art. Here’s the old way: a painting hangs on a gallery wall, and we, the subject, are invited to look at it, the object. We’re here, and it’s there. In contrast, Serra’s work makes us the object. As you walk through the mazelike structure of “Sequence,” for example, the art’s impact is on your own personal experience walking through the space – perhaps feeling confused or disoriented. It’s an experience, not a set of aesthetic qualities in the steel itself. The steel just sets up the context for the experience (always note the importance of setting context when creating good experience!).

I think that Serra’s subject-object reversal teaches an important a lesson for anyone who creates experiences for others – which is to say, every entrepreneur, manager, technologist, teacher, doctor, parent, and most everyone else.

To be a good experience, the focus should be on the other person, not on oneself (or one’s own company, or one’s own short-term benefit).

This pattern holds outside the art world – like, for example, in the world of technology or business. The most user-centered and customer-centered companies are emerging as the leaders of their fields because they make the customer – more accurately, the long-term benefits of the customer – the subject of the development and marketing efforts.

Good Experience: Richard Serra and experience design

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The main thesis of Frank van Ham was that information visualization is recently undergoing a change away from explorative tasks for the scientific research community towards communication and collaboration for anyone. He stated four requirements for new information visualizations:

  • they should be massively collaborative (basically the internet as the platform)
  • not focus on analysis but on communication
  • it should be visual
  • and end-user driven

Then he demonstrated many-eyes. For those who don’t know many-eyes already it is certainly worth looking at it – and using it.

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