I’m at the launch of Navigenics in Soho. I missed Al Gore by a night…he was here last night.  

 They pulled off a bit of a revolution.  They’re proof that a consumer branded health test is a viable, potentially profitable business (as evidenced by their massive storefront next to Louis Vuitton and the Apple Store).

I’m sure it’s coming to every high end mall in America.

A saliva test.

$2500.  They analyze your DNA and predict your risk of developing certain diseases.

Branded to consumers.