I’m at the launch of Navigenics in Soho. I missed Al Gore by a night…he was here last night.
They pulled off a bit of a revolution. They’re proof that a consumer branded health test is a viable, potentially profitable business (as evidenced by their massive storefront next to Louis Vuitton and the Apple Store).
I’m sure it’s coming to every high end mall in America.
A saliva test.
$2500. They analyze your DNA and predict your risk of developing certain diseases.
Branded to consumers.