Kevin Kelly — Better Than Free

“Why would we ever pay for anything that we could get for free? When anyone buys a version of something they could get for free, what are they purchasing?”

“In a real sense, these are eight things that are better than free. Eight uncopyable values.  I call them "generatives.” A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time.“

The eight generatives:

1.  Immediacy

2. Personalization

3. Interpretation

4. Authenticity

5. Accessibility

6. Embodiment

7. Patronage="It is my belief that audiences WANT to pay creators. Fans like to reward artists, musicians, authors and the like with the tokens of their appreciation, because it allows them to connect. But they will only pay if it is very easy to do, a reasonable amount, and they feel certain the money will directly benefit the creators.”

8. Findability 

Kevin Kelly — Better Than Free