If you want to understand the future, don’t pay attention to how technology is changing, pay attention to how childhood is changing.
[Steve Jobs’] role isn’t that of a designer, but rather Chief Design Advocate. This means:
- he makes it clear that products should be “insanely great”
- he recruits a top design team, and protects them from competing goals
- he is willing to spend money, adjust technology processes, all for the goal of highly desirable products
- he convinces financial analysts, industry pundits, etc. that product design is very important.
To me, the amazing part about this is: Any company can do it. Maybe not as good as Jobs, but they can decide to make it a priority – but few companies do. With the pressure of quarterly earnings, what competitors are doing, and employee aspirational desires, the focus moves off of killer experiences for customers – that’s no good.
Interesting point by Andrew. I also love the IDEO framework he talks about earlier in the post.
Urban sprawl is not mindless at all. There is nothing inevitable about its development. Sprawl is the result of zoning laws designed by legislators, low-density buildings designed by developers, marketing strategies designed by ad agencies, tax breaks designed by economists, credit lines designed by banks, geomatics designed by retailers, data-mining software designed by hamburger chains, and automobiles designed by car designers. The interactions between all these systems and human behavior are complicated and hard to understand— but the policies themselves are not the result of chance. “Out of control” is an ideology, not a fact.