I’m a pediatrician and preventive medicine specialist with a masters in public health. Fast Company calls me The Doctor of the Future and one of The Top 10 Most Creative People in Health Care.

I have a design and consulting firm called The Future Well. We design products and services that have a positive impact on health and happiness. Read more about me here.

  • Intentionally inefficient cigarette packaging concept Erik Askin recently published “Designed to Annoy: A theoretical look at designing inefficient packaging”, a thoughtful twist on the ubiquitous cigarette package. The idea of making something harder to use to encourage a user to rethink their consumption is poignant.

    Intentionally inefficient cigarette packaging concept

    Erik Askin recently published “Designed to Annoy: A theoretical look at designing inefficient packaging”, a thoughtful twist on the ubiquitous cigarette package. The idea of making something harder to use to encourage a user to rethink their consumption is poignant.

    74 notes    /   Comments    /   Posted 1 month ago from bookmarklet
    1. meet-aids reblogged this from jayparkinsonmd
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    9. ponbop reblogged this from jayparkinsonmd and added:
      Certainly novel example of design influencing behavior but could just as well backfire. Cigarette prices are already...
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    14. babyrussia reblogged this from jayparkinsonmd and added:
      Flip yeh, forget this plain...shit our government wants. Just make it as hard as possible...
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    20. fleetfootedfox reblogged this from electricshambles and added:
      At some point I’m going to get fed up with unemployed designers pissing out projects like this, and fellow frustrated...
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    27. normantran reblogged this from jayparkinsonmd and added:
      1. Can’t force them...package it that way (stockholders, shareholders etc.) 2. People will...
    28. drogue-couture reblogged this from jayparkinsonmd and added:
      I’m sorry but I really like this new
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    33. cflee reblogged this from jayparkinsonmd and added:
      Design can make things easier or harder. I firmly believe that...websites nowadays are...
    34. redorangeorangeonred liked this
    35. pegobry reblogged this from jayparkinsonmd and added:
      I think I would actually go for this.
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    43. robzilla reblogged this from jayparkinsonmd and added:
      I think this would make me buy cigarettes more often if...packaging was way coooooler.
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