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B Corporation
I met Andrew Kassoy, a co-founder of B Corporation for breakfast in Soho this morning. They’re doing really good things:
What are B Corporations?
B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corporations are unlike traditional responsible businesses because they:
- Meet comprehensive and transparent social and environmental performance standards.
- Institutionalize stakeholder interests.
- Build collective voice through the power of a unifying brand.
It’s sort of like LEED Certification but for companies. For any of you small business owners out there, I highly recommend pursuing certification. We, as a culture, are getting more and more socially conscious and looking for brands and companies that act responsibly and care about social and financial justice. This is one solid step toward taking a stand.
After completing a residency in pediatrics and one in preventive medicine at Johns Hopkins, I started a practice for my neighborhood of Williamsburg, Brooklyn in September 2007. People would visit my website; see my Google calendar; choose a time and input their symptoms; my iphone would alert me; I would make a house call; they'd pay me via Paypal; and we'd follow up by email, IM, videochat, or in person.
Fast Company calls me The Doctor of the Future. I've got a design and consulting firm called The Future Well. Read more about me here.
