B Corporation

I met Andrew Kassoy, a co-founder of B Corporation for breakfast in Soho this morning. They’re doing really good things:

What are B Corporations?

B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems.  B Corporations are unlike traditional responsible businesses because they:

• Meet comprehensive and transparent social and environmental performance standards.
• Institutionalize stakeholder interests.
• Build collective voice through the power of a unifying brand.

It’s sort of like LEED Certification but for companies. For any of you small business owners out there, I highly recommend pursuing certification. We, as a culture, are getting more and more socially conscious and looking for brands and companies that act responsibly and care about social and financial justice. This is one solid step toward taking a stand.