Business Week: Inside the Design Thinking Process

Here’s an article from Business Week about the Aspen Design Summit I attended a few weeks back:

The Aspen Design Summit brought together 60 top executives to apply design thinking to large social problems.

Dr. Jay Parkinson is the co-founder of Hello Health, an online network that connects doctors and patients. He was keen to use Web 2.0 principles and techniques to create a virtual community for Austin, featuring videos of local heroes taken by school children and including a diary of local wellness-themed events. By the final presentation, he had even mocked up a prototype of what the Web site might look like. It was a bewitching concept, and Parkinson put together a beautiful piece of design.