I’m a pediatrician and preventive medicine specialist with a masters in public health. Fast Company calls me The Doctor of the Future and one of The Top 10 Most Creative People in Health Care. Esquire Magazine calls me one of 2009's Best and Brightest Radicals & Rebels Who Are Changing the World.

I have a design and consulting firm called The Future Well. We design products and services that have a positive impact on health and happiness. Read more about me here.

  • Do you fear when you fly? There's an app to help that.

    Virgin rocks.

    Virgin Atlantic has had an amazing 98% success rate in curing fear of flying though its Flying Without Fear classes. These are seminars held throughout the UK that provide flight knowledge through a Q&A session with Virgin Atlantic flight crews, followed by a psychology session to make attendees aware of what makes them afraid and provide techniques to combat the fear. At the end of the day, attendees are taken on a short flight to try out their new knowledge and prove to themselves that they can fly without becoming paralyzed with panic. To reach a much larger audience, Virgin Atlantic has just released the Flying Without Fear app [US$4.99, iTunes Link]. While the app doesn’t include a visit from a flight crew or a psychologist, it’s designed to make the techniques that have been so successful in Virgin Atlantic’s in-person classes available to owners of the iPhone and iPod touch.

    4 notes    /   Comments    /   Posted 4 months ago from bookmarklet
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      Safety numbers need to increase in order to enable healthcare to do the same. But a neat concept to address fear from...
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